SERVICES

Brand Research + Audit

Brand Rollout + Guidelines

Budget + Resourcing

Concept Development

Creative Strategy

Design Systems

Digital Asset Management

Illustration

People Management 

Project + Procedure Management

Written + Verbal Communication

 
 

HIGHLIGHTS

NFW wins Microfiber Innovation Challenge in 2022

Designed and produced the presentation and video segment for NFW’s competition submission. NFW was chosen the winner the Microfiber Innovation Challenge.

NFW is a textile innovation company.

Good Food Conference sold out two years in a row

Branded the Good Food Institute’s international conference two years in a row generating over $1.25 million in sponsorship revenue and ticket sales. Responsibilities included marketing, communications, and on-site experience.

Featured speakers of the inaugural event in Berkley included Ann Veneman (Former US Secretary of Agriculture), Dr. Sylvia Earl (National Geographic explorer-in-residence), Ezra Klein (NY Times Journalist), Dr. Pat Brown (CEO and Founder, Impossible Foods), and Dr. Uma Valeti (CEO and Co-Founder, Upside Foods).

GFI is an international nonprofit building a world where alternative proteins are the default choice.

“Snap closes up 44% after rollicking IPO”¹

Concepted and designed the investor site for Snap Inc’s highly anticipated IPO. Completed and handed off to the development team in less than four days. 

Designed for Snap, Inc. at Investis Digital, a digital corporate communications company.

Leading with sustainability, when sustainability wasn’t a thing

Initiated printing paper audit and researched and recommended a 30% recycled sheet (up from 0%) for Royce’s large-run offset printing and a 100% post-consumer recycled sheet for small-run digital printing. We were able to move to a 50% recycled sheet for large-run printing one year later.

Royce is a small-cap asset management firm
 

ABOUT ME

 

I live in New York City with my husband and senior cat Oreo. I’m a vegan, story slam appreciat’n, music lover who’s starting to draw again. I’m just as satisfied at home in the quiet pursuit of botanical illustration as I am diving into the sights, sounds, and tastes of the city. I am a work in progress personally and professionally, always striving to be better.

 
 
¹ Balakrishnan, Anita. “Snap closes up 44% after rollicking IPO.” CNBC. Published 11:19 AM ET Thu, 2 March 2017. 
 
 

See My Work

I’m experienced in corporate, consulting, and start-up environments where I’ve delivered everything from hangtags to global branded events.

Based in NYC and open to freelance or permanent employment. Remote or onsite.